PrivacyPolicy

Nexthorne ("we", "us", or "our") is committed to protecting your privacy. Nexthorne is registered in the United Kingdom (London) and Pakistan (Faisalabad) and operates under Standard Industrial Classification (SIC) codes 58290 (Other software publishing) and 62090 (Other information technology service activities).

This Privacy Policy explains how we handle personal data when you visit our website, enquire about the Service, or subscribe to the Nexthorne WhatsApp AI Agent — an AI agent that we configure and operate on a business's WhatsApp number. It also explains our role as a data processor for the customer conversations handled by our subscribers' agents.

A. Information subscribers give us

• Contact details: Name, email, phone number, and business address.
• Business information: Company name, WhatsApp Business number, industry, opening hours, services, pricing, FAQs, and any documents you upload to train your agent.
• Billing information: Plan, billing contact, and payment references (card and bank details are handled by our payment providers, not stored by us).

B. Information we process on a subscriber's behalf

When an agent is live, it processes messages between the business and its customers. This can include the customer's WhatsApp name and number, message content, appointment or order details, and any information the customer chooses to share in chat. We process this data only to operate the agent for that business.

C. Information collected automatically

When you use our website we collect standard technical data such as IP address, browser and device type, language, referring URLs, and pages visited, for analytics and security.

• To provide the Service: Build, train, host, and run your WhatsApp agent and its integrations, and provide dashboards and reports.
• To handle billing: Process the setup fee, monthly subscription, overages, and refunds through our payment providers.
• To support you: Respond to requests, troubleshoot issues, and improve agent performance.
• To improve the Service: Analyse aggregated, de-identified usage to improve accuracy and reliability. We do not use your customers' message content to train third-party foundation models.
• To keep the platform safe: Detect fraud and abuse and comply with UK and Pakistani law.
• Marketing: Send product updates and tips to subscribers and enquirers. You can opt out at any time.

For a subscriber's own account and billing data, Nexthorne is the data controller. For the end-customer conversation data flowing through an agent, the subscriber is the controller and Nexthorne acts as their processor, handling that data only on the subscriber's documented instructions.

We share data with the following categories of sub-processors and partners:

• Meta Platforms — operates the WhatsApp Business Platform that carries the messages.
• AI model providers — generate the agent's replies from the conversation context and your knowledge base.
• Cloud hosting providers — host the Service and store data securely.
• Payment providers — including WorldFirst and Airwallex, to process subscription payments.

We do not sell personal data. Transfers outside the UK/EEA are protected by appropriate safeguards such as standard contractual clauses.

We use appropriate technical and organisational measures including encryption in transit, access controls, and least-privilege access for our team.

We keep subscriber account data for as long as the subscription is active and as required afterwards for tax and accounting. Conversation data is retained while the agent is active and for up to 30 days after termination to allow export, after which it is deleted or anonymised unless a longer period is required by law or a subscriber instructs otherwise.

Depending on your location, you may have rights under the UK GDPR and similar laws, including the right to:

• Access & copy the personal data we hold about you.
• Rectify inaccurate or incomplete data.
• Erase your data, subject to legal limits.
• Restrict or object to certain processing.
• Withdraw consent where we rely on it.

If you are a customer of a business that uses a Nexthorne agent, please contact that business first, as they control your data. We will assist them in responding to your request.

We may update this policy from time to time. The current version is always shown here with its "Last Updated" date.